Design of an E-Commerce Information System for Textile Material Sales Applying Customer Relationship Management (CRM)

Authors

  • Aisyah Mutia Dawis Universitas 'Aisyiyah Surakarta
  • Agus Saepulloh Universitas Metamedia
  • Fanny Septiani Bufra Institut Teknologi dan Ilmu Sosial Khatulistiwa
  • Rika Yolanda Putri Institut Teknologi dan Ilmu Sosial Khatulistiwa
  • Nabila Zahra Institut Teknologi dan Ilmu Sosial Khatulistiwa

Keywords:

E-commerce, Customer Relationship Management (CRM), information system, PHP, MySQL

Abstract

The advancement of technology has transformed the way businesses interact with customers. An effective approach is to implement Customer Relationship Management (CRM) in e-commerce systems. Despite the growing body of literature on CRM and e-commerce integration, limited studies have addressed practical implementations for small-scale retail businesses in developing country contexts, particularly those operating textile material sales with fully manual legacy processes. This research aims to design and implement an e-commerce information system for Happy Abadi Store  a textile material retailer by incorporating CRM methods grounded in the three core CRM objectives of customer identification, customer-centric program development, and coordinated service delivery as defined. The system is developed using PHP as the programming language and MySQL as the database management system. Using the Unified Modelling Language (UML) for system modeling, the design encompasses use case diagrams, class diagrams, activity diagrams, and sequence diagrams. The database consists of ten interrelated relational tables covering admin, customer, product, category, cart, transaction, bank account, proof of payment, courier, and voucher data. Functional testing results confirm that all twelve system modules operate as intended. The implementation of an e-commerce system with a CRM approach demonstrates potential to enhance customer interaction, optimize promotional activities, and improve overall business data management for small and medium-sized enterprises (SMEs).

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Published

2026-04-22

How to Cite

Aisyah Mutia Dawis, Agus Saepulloh, Fanny Septiani Bufra, Rika Yolanda Putri, & Nabila Zahra. (2026). Design of an E-Commerce Information System for Textile Material Sales Applying Customer Relationship Management (CRM). KOMPUTER: Knowledge of Modern Processing, Utilization, and Technology for Engineering Research, 1(1), 01–14. Retrieved from https://gpijournal.com/index.php/ti/article/view/548

Issue

Vol. 1 No. 1 (2026): April

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Articles

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Copyright (c) 2026 Aisyah Mutia Dawis, Agus Saepulloh, Fanny Septiani Bufra, Rika Yolanda Putri, Nabila Zahra

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