Focus and Scope

The Journal of Management and Applied Learning in Local and Adventure Tourism (MALALA) focuses on Sustainable Tourism Management and Development. This journal publishes research articles, conceptual studies, and applied research that examine the management and development of local, rural, nature, and adventure tourism through managerial, economic, social, environmental, and applied learning approaches.

This journal encourages an interdisciplinary approach with an emphasis on managerial, economic, social, environmental, and applied learning aspects to support sustainable tourism development based on local potential.

Scope

1. Local and Rural Tourism Destination Management
   Examines the planning, management, and development of local and rural tourism destinations, including community-based tourism, destination governance, and the optimization of local potential and wisdom.
   
   
2. Economic Impact of Tourism and Local Community Empowerment
   Focuses on analyzing tourism's contribution to the local economy, increasing community income, creating jobs, and mechanisms for distributing tourism benefits in a sustainable and inclusive manner.
   
   
3. Value Chain Management, Innovation, and Tourism Competitiveness
   Discusses tourism value chain management, product and service innovation, collaboration between stakeholders, and strategies to improve the competitiveness of tourism destinations and businesses.
   
   
4. Nature, Ecotourism, and Adventure Tourism Management
   Covers nature-based and adventure tourism management with an emphasis on environmental conservation, regional carrying capacity, tourist safety, and responsible tourism practices.
   
   
5. Tourist Behavior, Perceptions, and Experiences
   Examines tourist motivations, perceptions, satisfaction, and experiences in various tourism destinations as a basis for managerial decision-making and service quality improvement.
   
   
6. Tourism Governance, Policies, and Institutions
   Focuses on the analysis of public policy, regulations, institutional roles, governance models, and partnerships between stakeholders in sustainable tourism development.
   
   
7. Applied Learning and Experience-Based Practice in Tourism
   Discusses applied learning models, experiential learning, case studies, and field practice that connect tourism education with industry needs and destination development.
   
   
8. Human Resource Development and Tourism Professionalism
   Includes studies on training, competency, certification, and capacity building of tourism human resources to support service quality, safety, and sustainability in the tourism sector.