Focus and Scope

Bridging Academic Knowledge and Transformative Communication Outcomes (BAKATO) focuses on the advancement of communication science by bridging theoretical knowledge with practical and transformative communication outcomes. The journal emphasizes interdisciplinary and applied research that contributes to understanding communication processes, media dynamics, and their impact on society.

BAKATO welcomes high-quality manuscripts including original research articles, systematic reviews, and conceptual papers that address contemporary issues and emerging trends in communication science at local, national, and global levels.

Scope of the Journal includes (but is not limited to):

• Media and Communication Studies
  Analysis of traditional and new media, media convergence, and audience behavior.
• Digital Communication and New Media
  Social media, digital platforms, online communities, and digital transformation in communication.
• Strategic Communication
  Communication planning, branding, campaign strategies, and integrated communication approaches.
• Public Relations and Corporate Communication
  Organizational communication, reputation management, crisis communication, and stakeholder engagement.
• Journalism and Media Practices
  News production, media ethics, media literacy, and the role of journalism in society.
• Political Communication
  Political discourse, campaigns, public opinion, and communication in governance.
• Intercultural and International Communication
  Cross-cultural communication, globalization, and communication in diverse societies.
• Organizational Communication
  Internal communication, leadership communication, and workplace interaction.
• Health Communication
  Communication strategies in health promotion, public health campaigns, and behavioral change.
• Communication for Social Change
  Advocacy, community engagement, development communication, and sustainability communication.
• Communication Technology and Innovation
  Emerging technologies in communication, AI in media, and digital innovation.

Focus Statement

BAKATO prioritizes research that not only contributes to academic discourse but also provides practical implications for improving communication effectiveness, societal engagement, and transformative outcomes across various sectors.