The Effectiveness of Social Media-Based Health Promotion Interventions in Improving Clean and Healthy Living Behaviours (PHBS)
DOI:
https://doi.org/10.69855/mgj.v3i2.617Keywords:
Clean And Healthy Living Behavior, Health Promotion, Social Media Intervention, Behavior Change, Public HealthAbstract
Healthy Living Behaviours (HLB) are essential for improving public health. The rapid growth of social media provides new opportunities for health promotion through interactive, accessible, and wide-reaching information dissemination. This study aimed to analyse the effectiveness of social media-based health promotion interventions in improving knowledge, attitudes, and HLB practices among the working-age population. A quasi-experimental design with a non-equivalent control group approach was employed. Sixty respondents were selected through purposive sampling and divided into an intervention group (n=30) and a control group (n=30). Data were collected using a validated and reliable questionnaire and analysed using the Shapiro–Wilk test, paired t-tests, and independent t-tests (α=0.05). The intervention group demonstrated significant improvements in knowledge (Δ=17.2; p<0.001), attitudes (Δ=15.1; p<0.001), and HLB practices (Δ=18.6; p<0.001), while no significant changes were observed in the control group (p>0.05). Independent t-test results confirmed significant differences between groups, with the greatest effect observed in HLB practices (Δ=14.7; p<0.001). Social media-based health promotion is an effective, innovative, and scalable strategy for enhancing knowledge, attitudes, and HLB practices, supporting evidence-based public health programmes and digital health promotion initiatives in Indonesia.
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